AZGA TAKES CENTRE STAGE: A CELEBRATED COLLABORATION WITH V&A MUSEUM

AZGA TAKES CENTRE STAGE: A CELEBRATED COLLABORATION WITH V&A MUSEUM

By Aditi Agrawal

In an exciting and unexpected turn of events, AZGA, the contemporary jewellery brand deeply rooted in Mughal influences, has found itself in the spotlight at one of the world’s most prestigious cultural institutions – the Victoria and Albert Museum in London. 

This monumental collaboration was the result of an email from the museum, following an article in Financial Times UK that introduced the brand to the global stage. The founders of AZGA believe that the invitation marked a significant milestone in their journey.

The Genesis of the Collaboration

The collaboration with the V&A Museum emerged unexpectedly but carried loads of significance. AZGA was invited to participate as part of The Great Mughals exhibition which celebrates the opulence and artistry of the Mughal era, making AZGA’s inclusion a celebrated choice.

A Contemporary Take on Mughal Aesthetics

AZGA’s showcase at the V&A Museum shop includes designs that reflect a modern interpretation of Mughal artistry. Their pieces, which are available at the museum shop, reimagine the intricate and opulent style of Mughal jewellery, blending it with contemporary elements.

The collection is part of the museum’s ongoing exhibition, The Great Mughals features AZGA’s delicate enamel work, bold geometry, or the luxurious use of metals and gemstones. It’s the kind of jewellery you can pair with a crisp white shirt or a luxurious saree — effortlessly stylish yet steeped in history.

For Londoners & Beyond

The museum shop is a treasure trove for visitors, and AZGA hopes its pieces find a special place in the hearts of people from around the world. “We’re excited for people to experience a small piece of India’s rich artistry. Each design is a story, and we hope it resonates with the audience.”

As AZGA takes this proud step onto a global platform, their focus remains on the joy of creating and sharing jewellery that celebrates heritage and craftsmanship. For now, they’re soaking in the moment, grateful for this extraordinary opportunity to shine on an international stage.